The Picture Poets
The art that communicates on this site is wrought – from figments of media and imagination – by P Leduc & C E Sum,* emeritus creators of “the greatest art form” of yore.
“Advertising is the greatest art form of the 20th century.”
Magazine ads they created in the Madison Avenue district of “Old New Amsterdam,” are framed by collectors today.
“Far more thought and care go into the composition of
any prominent ad in a newspaper or magazine
than go into the writing of their features and editorials.”
They devoutly believe in art that communicates with hearts and minds, be it displayed in a highbrow magazine or a downtown gallery.
“Advertising treats all products with the reverence and the seriousness due to sacraments.”
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